Keep in mind the form fields that serve as major turn-offs for most users. I myself HATE giving out my phone number – when filling out a free offer, if my phone number is required, more than a few times I’ve simply left and abandoned the offer.
Downloadable resources can be an incredible source of new email leads. They also provide prospects with useful information that helps them get more use out of your product—so they’re a win all-around.
Once you’ve decided on your incentive, your next job is to create a landing page – sometimes called a squeeze page. A squeeze page is simply a page on your website that is 100% focused on getting people to subscribe to your mailing list. Here’s what we mean:
I also love Cook Smarts’ “Forward to a Friend” call-to-action in the top-right of the email. Emails are super shareable over — you guessed it — email, so you should also think about reminding your subscribers to forward your emails to friends, family, or coworkers.
Email marketing is significantly cheaper and faster than traditional mail, mainly because of the high cost and time required in a traditional mail campaign for producing the artwork, printing, addressing, and mailing.
First of all, I must admit that I didn’t read all those entries in that list. Seeing the sheer size of that list, I made up my mind to bookmark it and devour the entire list slowly, taking my own sweet time 🙂
Steven Macdonald is a digital marketer based in Tallinn, Estonia. Steven has been creating blog content writing since 2010 and has appeared as a featured writer for Content Marketing Institute, Marketing Profs and Smart Insights. Since working with SuperOffice, he has led the growth from 0 to 2 million visitors per year. You can connect with Steven on LinkedIn and Twitter.
Jump up ^ “Spam: enforcement actions”. Australian Communications and Media Authority. Australian Communications and Media Authority. Archived from the original on February 29, 2016. Retrieved August 15, 2015.
Brenda is a professional writer and WordPress enthusiast from Huntington Beach, California. You can often find her typing up a storm at the local coffee shop, or at home re-watching Back To The Future and Doctor Who.
In the 2017 edition of the Fortune Global 500 list, Asia is now home to 197 companies, followed by North America (145 companies) and Europe (143 companies), and the rest of the world has a mere 15 companies on the list.
If this is the first page you’ve come to on the Building Guide, have a look around if you’re building or renovating. We have a load of advice around key things you need to know, some hints and tips and advice around insurances or guaranteeing your builder and their work, financing your project, costs of building and product options that will help your project run smoother, give you what you want and reduce the likelihood of things going wrong…
Now you have your lead magnet, and you need somewhere to advertise it and a way to deliver it to people who sign up. Make things easy on yourself by choosing a landing page builder that integrates well with your email autoresponder service and allows you to create an effective landing page without having to master new tech skills.
Art, it depends on what your prospects already know. If giving them the first five steps will help them immediately (ie, create real value by solving some problem or giving them some information that is top-of-mind for them) — plus help them see how important the rest of the course will be — then that would definitely be a good strategy.
These are the kinds of things you’ll need to address if you want to be successful in phase 1. Simply posting “enter your email for updates” isn’t going to get anyone excited to do so. Instead, consider sharing specifics:
Thanks for the information. I always wondered about Ben Settle’s and Social Trigger’s splash pages. I didn’t know the names of these pages so I assumed they are some sort of pop ups. So how do you create a splash page? Is there a plugin for it or a software to buy?
you are writing a lot about pop ups for building the list. I agree with you and do the same. However, from January 10, Google promises to start punishing the mobile sites with pop ups. In your opinion, how it will affect ecommerce sites and pop up providers?
The most egregious example of terrible give-the-payoff copy is on buttons. Often we even forget to change the default text—“Submit”. (In case this has slipped by you before, go look up “submit” in the dictionary—and then think about whether it carries the kinds of connotations that make for the best relationships with customers.) The button is not the only place where marketers forget to emphasize what their prospects get, but it is the most obvious place. Below I’ve included some examples of typical button copy, with suggested improvements for improving their implied value by reframing them in terms of your prospect:
ActiveCampaign is an email marketing software oriented more towards marketing automation. Based on the actions and behavior of your subscribers, you can add tags on their profile that will reveal more about them using ActiveCampaign Lead Tags + OptinMonster.
One of the smarter ways to gather email leads online is to simply integrate email into your product’s usage. The most basic technique here is requiring an email to sign up (which most companies do), but this is also an opportunity to get creative.
The reason to put them behind an email opt-in (besides the obvious benefit of growing your list) is to qualify the people signing up; only the most interested customers will bother with an email form to access the content that suits their needs.
Again, the real estate market has bounced back from the burst housing bubble of 2007 and nearly all connected businesses have been reaping benefits. This ancillary sector cracked the Sageworks list this year with a profit margin of 10.8%.
Design Matching takes the design on the display ad and repeats it on the landing page. Ensuring the look, feel and sentiment is the same in order to smooth the transition between clicking the ad and completing a conversion.
To answer your question, it’s actually really hard to say. I’ve been using these techniques for so long that I don’t really have a baseline funnel to compare to. However, my impression is that more opt-ins fattens up the whole funnel *and* increases drop-off in the funnel 🙂
Email 7: Last day before closing – first email. Tell your subscribers that there are 24 hours left and your product won’t be available after that. Remind them what they’re going to learn in your program and what the benefits are.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Hi Jennie. Thanks for commenting. I really appreciate it. For me, the best way to increase the ROI of email marketing is to segment your audience. Treat your subscribers like individuals and create campaigns that are tailored to their needs. That’s where I would start if I were to create an email marketing strategy.
MadMimi is cheaper than MailChimp and it gives users lots of addons that make alot of sense. Imagine, you can’t automate with MailChimp free 2000 option while MadMimi allows you to set up drips even when you are on the free plan. You can plug in rss feed, the interface is so simple to use (drag n drop) etc.
Some really fantastic marketing strategies here. Pop-ups do come across as very annoying and rude but it’s true that they do work really, really well. Perhaps surprisingly email converts better than any other channel such as facebook or twitter and pop-ups have been proven to collect the most email address of visitors.
There are times when you’ll want to send to your entire list, but taking advantage of MailChimp’s segmentation tools can significantly increase the click-through rates and e-commerce orders your campaigns generate. Create custom segments from data you’ve collected for your subscribers—like e-commerce activity and email engagement—or, if you’re new to segments, use one of our pre-built segments to make targeting people on your list even easier. And with our predicted demographics tool, you can zero in on who is opening your emails—their gender and age range—and let that guide how you segment and what content you send.
The purpose of the transactional landing page is to persuade a visitor to take action by completing a transaction. This is accomplished by providing a form that needs to be filled out. The visitor information is obtained in order to add the visitor’s email address to a mailing list as a prospect. An email campaign can then be developed based on responses to transactional landing pages. The goal is to capture as much information about the visitor as possible. The ultimate goal is to convert the visitor into a customer.
Exactly what I was looking for, Brian. I have started a SEO blog recently and your post will surely help me to implement many things ! 🙂 Your contents are so huge that it’s hard to consume in one sitting ..lol ..Read a lot , it’s implementation time now 😉 Keep up the great work buddy !
Email marketing is a great way to stay in touch with past clients and prospects, but it’s not enough. You must also continue to build your list by adding new people all the time. Hopefully, you’re already doing this online. What about asking “offline” (the good old-fashioned way)?
Video/Multimedia Elements: Video and multimedia elements will help keep a visitor’s attention and can be used to provide additional information that you can cut out from the copy, leaving you with cleaner, less distracting piles of text. Please for the love of all things beautiful, avoid using audio. I have yet to see audio elements used well. They are at their best obnoxious and at their worst terrifying. I promise you, no one is staying on your squeeze page because of your soothing angelic voice describing the benefits of fish oil vitamin supplements.